I bought this as my usual favourite lip balm wasn't cutting the mustard and my lips were super dry, peeling and cracked at the corners. Within a day of using this, I noticed a vast improvement! It's very creamy and has a lovely texture and smell. I currently use morning and night as part of my routine. If it wasn't so expensive, I'd use more regularly throughout the day (hence the loss of a star) so a great one to use when your lips are misbehaving to rescue them!