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dermalogica makes the cut in coolbrands

For the 4th year in a row, Dermalogica has been selected as one of the U.K.’s favorite brands!

The recently released 2008/09 edition of “CoolBrands, an Insight Into Some of Britain’s Coolest Brands,” compiles a list from a comprehensive database, blogs, and sector reports and examines the brands under the cool-detecting microscope, looking for style, innovation, originality, authenticity, desirability, and uniqueness.

Paving the way towards being one of the 55 chosen are innovation, education, and information thanks to AGE Smart™, MediBac Clearing™, and Shave product launches; a “burgeoning trophy cabinet” that includes InStyle’s Best Beauty Buys and Natural Health Beauty Awards; and a confined, unique marketing approach that relies more on word of mouth than in your face advertising.

According to the Expert Council and the British public, Dermalogica gets high marks and serious respect for “progression and momentum – evolving whilst maintaining credibility.”

Just wait until they see what 2009 brings!

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