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how clean is your skin… really?

Research conducted recently at The International Dermal Institute highlights that most women only spend about 20 seconds on washing their face. This means most are walking through the world with dirty skin.  Like, truly dirty skin! Consider how much time you spend on hair and make-up in the morning … and only 20 seconds to prepare your skin for the day, or to purify and refresh it at the end of a long day! We think that deserves an ‘ewwwww’.


Unfortunately with smog, grime and long lasting make-up a 20 second splash of water just won’t cut it. Our skin is actually now “dirtier” than it was in our mother’s and grandmother’s time, thanks to the presence of environmental pollutants and long-wearing, non-smudging make-up.


A splash of water and 20 seconds with your cleanser can’t penetrate the layer of oil-based debris that coats the skin’s surface. In fact, even a more thorough cleansing with a surfactant- based cleanser won’t fully melt down this barrier. What we really need to do is say hello to the double cleanse. The double cleanse has been part of the professional skin treatment for many years, it’s time we all shared its dramatic results! The first cleanse will remove impurities and surface dirt while the second cleanse will really clean and cleanse the skin.


So for a professional clean at home, to really have the healthiest glowing skin just try dedicating a little time to your skin every day. Unfortunately unlike the latest fashion we can’t just update our skin, it’s with us forever so definitely worth the investment. Just think… how clean is your skin really?

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