news & events

Mar1

with age comes wisdom…

That may be true, but we’re all still searching for the elusive elixir of youth. Ask any person what comes to mind when they think of ageing skin and undoubtedly they will say “wrinkles.” This overwhelming consensus explains the multitude of products all promising to eliminate wrinkles and reverse the tell-tale signs of ageing. But is it possible that product can really eliminate wrinkles? The bottom line is only a limited number of ingredients address the signs of ageing, and, unfortunately, nothing short of cosmetic surgery can really eliminate a wrinkle! Studies on retinol (vitamin A), ascorbic acid (vitamin C), and various peptides all show positive effects in stimulating collagen to help smooth and retexture ageing skin. But as far as eliminating wrinkles…that’s more wishful thinking than hard-core science.

 

The International Dermal Institute has researched the changes that occur during skin ageing and what we can realistically do for this pre-existing condition. Instead of focusing on treating just the signs of skin ageing they focused their efforts on understanding how they might impact the biochemical reactions that manifest these changes to stop them before they start. The research has resulted in the development of AGE Smart®. A system of products designed to specifically treat and control the structural signs associated with skin ageing and biological triggers. As well as treating the visible signs of skin ageing so skin is smoother, firmer and healthier.

 

AGE Smart contains scientifically advanced ingredients proven to impact the major biochemical reactions that contribute to skin ageing before they start. The comprehensive award winning line includes thirteen retail age-fighting solutions and today we see the launch of the newest member to the AGE Smart system. Overnight Repair Serum is a potent super charged night-time fix. Its night-time recovery process helps to increase luminosity while minimising fine lines, dryness, and loss of elasticity. Palmitoyl Tripeptide-38 and Alaria Extract help increase collagen renewal, hydration, firmness and dermal strength. Argan Oil, Vitamin E and essential fatty acids help restore a weakened barrier, lock in moisture and increase elasticity, while Rose Hip Seed Oil helps minimise discolouration and helps boost cell renewal.

 

Everybody is a candidate for an intelligent healthy skin ageing strategy because, unfortunatly, no one is getting any younger! The signs of age know no limits, and even people with acne-prone, oily skin may have concerns about the lines around the eyes and feathering around the lips. AGE Smart is the intelligent investment in your future skin.

 

If you are concerned with skin ageing head to your local stockist for you Face Mapping® skin analysis.

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